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200 Weapons for Success
The 200 Weapons of Guerrilla Marketing,
These are easy and inexpensive methods for Small Businesses to succeed.
1. Marketing Plan
2. Marketing Calendar
3. Identity
4. Business Cards
5. Stationery
6. Personal Letters
7. Telephone Marketing
8. Toll-Free Number
9. Vanity Phone Number
10. Yellow pages
11. Postcards
12. Postcard deck
13. Classified ad
14. Per order/inquiry advertising
15. Free ads in shoppers
16. Circulars
17. Community Bulletin boards
18. Movie ad
19. Outside Sign
20. Street Banners
21. Window Display
22. Inside Signs
23. Posters
24. Canvassing
25. Door Hangers
26. Elevator pitch
27. Value Story
28. Back-end Sales
29. Letters of Recommendation
30. Attendance at trade Shows
Maxi media
31. Advertising
32. Direct mail
33. Newspapers ads
34. Radio spot
35. Magazine ads
36. Billboards
37. Television Commercials
E-Media
38. Computer
39. Printer/Fax
40. Chat Rooms
41. Forums Boards
42. Internet bulletin Boards
43. Listing Building
44. Personalized e-mail
45. E-mail signature
46. Canned E-mail
47. Bulk E-Mail
48. Audio/video postcards
49. Domain Name
50. Website
51. Landing pages
52. Merchant Account
53. Shopping Account
54. Auto responders
55. Search Engine Ranking
56. Electronic Brochures
57. RSS Feeds
58. Blogs
59. Pod-casting
60. Own E-zine
61. Ads in othe E-zines
62. E-Books
63. Content for other sites
64. Webinars
65. Joint Ventures
66. Word of Mouse
67. Viral Marketing
68. Ebay/Auction Sites
69. Click Analyzer
70. Pay Per click Ads
71. Search Engine Keywords
72. Google Adwords
73. Sponsored Links
74. Reciprocal Link Exchanges
75. Banner Exchanges
76. Web Conversion Rate
Info-Media
77. Knowledge of your Market
78. Research studies
79. Specific Customer data
80. Cases Studies
81. Sharing
82. Brochures
83. Catalog
84. Business Directory
85. Public Service announcements
86. Newsletter
87. A Speech
88. Free consultations
89. Free Demonstrations
90. Free Seminars
91. Articles
92. Column
93. Books
94. Publishing on demand
95. Speaker at club
96. Tele-seminars
97. Infomercials
98. Constant Learning
Human Media
99. Marketing Insight
100. Yourself
101. Your employees and Reps
102. Designated Guerrilla
103. Employee attire
104. Social demeanor
105. Target Audiences
106. Your own circle of influence
107. Contact time with customers
108. How you say hello and good bye
109. Teaching ability
110. Stories
111. Sales Training
112. Use of Downtime
113. Networking
114. Professional title
115. Affiliate Marketing
116. Media Contacts
117. A-list customers
118. Core Story
119. Sense of Urgency
120. Offer limited items/time
121. Call to Action
122. Satisfied Customers
This information was taken from “Guerrilla Marketing” by Jay Conrad Levinson
This is a recommended book for those who are running a Small Business: