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TikTok Is the New YouTube, But What Does It Mean for Marketers?
TikTok is an app that allows users to create videos and share them through other apps. It has become extremely popular in China, where it was originally developed.
Why Should You Care About TikTok?
If you haven’t heard of TikTok yet, then you probably aren’t alone. This new platform is quickly becoming one of the biggest social media platforms in the world. With more than 1 billion monthly active users, TikTok is now bigger than Instagram and Facebook combined.
The Rise of Social Video Marketing
As we mentioned earlier, TikTok has become the newest social media platform. In fact, it was only released in September 2017, so it’s still relatively new. However, with its popularity growing at such an incredible rate, it’s likely to continue to dominate the market for years to come.
How Can Brands Benefit from TikTok?
If you’re not familiar with TikTok, it’s basically a mobile app where users can make short videos (called “Tik Toks”) and share them with friends. Users can also add music and filters to their videos. This means that brands can use TikTok as a powerful promotional tool.
How Do I Start Using TikTok?
To start using TikTok, you need an account. You can sign up for one at tiktok.com. Once you have signed up, you will receive a verification code via text message. Enter the code into the app and then follow the prompts to set up your profile. After you have set up your profile, you can begin making videos.
If you are looking to build a brand online, TikTok is a good place to start. With more than 1 billion users worldwide, there is no shortage of potential customers. However, as with any new platform, there are some things you need to keep in mind before jumping in.
Latest from Longe Magazine Staff Writer