Create a press release template.
A press release template is a simple document that includes all the elements of a press release. It's a good idea to use one when writing a press release because it makes things easier. You'll need to include the following sections: Title, Summary, Media Contact Information, Body, Conclusion, and References.

Write a compelling headline.
Make sure your headline grabs attention by using a question or statement. Avoid using too much text in the headline as it will make it difficult for readers to scan.

Include keywords.
A press release should be written with the reader in mind. It's not just for journalists; anyone who wants to read it will appreciate it. If you use a press release service, they'll usually provide you with a list of keywords to help you write a good headline.

Add images.
Images are one of the most powerful ways to grab attention. In fact, studies show that people spend more than twice as much time looking at pictures than reading text. So make sure you add some photos to your press release. You can do this by uploading them to a photo-sharing site like Flickr, Picasa, or SmugMug. Or you can take a picture yourself using your smartphone.

Submit it to local news outlets.
If you're not familiar with how to submit a press release, check out our guide here. It's easy and free. Once you've submitted your press release, keep an eye on your inbox. Local media outlets will often contact you directly to ask for additional details. This is a good opportunity to share your story again and let others know what you're doing.

 

Know Who to Reach Out To.
If you're looking to distribute a press release, you need to make sure you reach the right people. Start with journalists who cover your industry. They will likely be interested in hearing about new developments in your field. Next, check out publications that focus on your industry. These publications often publish press releases as well. Finally, consider reaching out to bloggers who write about your industry. Many of them will be interested in learning about new developments in your space.

Write a Good Press Release.
A good press release should contain three main elements: an introduction, a body, and a conclusion. An introduction provides context for the story being told. It's usually one paragraph long and includes details such as when and where the news was released, why it matters, and any other relevant background information. The body tells the story itself. This section typically contains two paragraphs, each describing a different aspect of the story. The first describes the event or development, while the second explains its significance. Finally, the conclusion wraps up the story by summarizing the key points made in the body.

Send Them to the Right People.
To make sure your press release gets seen, send it only to people who will actually read it. If you're sending it to journalists at publications with broad audiences, consider using a distribution service like PR Newswire. These services allow you to upload your press release and automatically send it to hundreds of media outlets. They also provide tools to help you track the response you receive.

Follow Up with Phone Calls or Emails.
Once you've sent your press release, follow up with phone calls or emails to reporters who cover topics similar to yours. This shows them that you care enough to reach out after they published an article. It's also a good idea to ask for feedback so you can improve your next press release.

Don't Forget About Social Media.
If you're not using social media to promote your press release, you're leaving money on the table. In addition to sending out press releases, you should consider posting links to articles on social media sites like Facebook, Twitter, LinkedIn, Google+, and Pinterest.

Try a professional service with unique outlets

Be distributed to Bing-Yahoo/Google News, CBS, FOX, ABC, CW, NBC associated premium media sources, and beyond.