Nationwide Press Releases

Create a press release template.
A press release template is a simple document that includes all the elements of a press release. It's a good idea to use one when writing a press release because it makes things easier. You'll need to include the following sections: Title, Summary, Media Contact Information, Body, Conclusion, and References.

Write a compelling headline.
Make sure your headline grabs attention by using a question or statement. Avoid using too much text in the headline as it will make it difficult for readers to scan.

Include keywords.
A press release should be written with the reader in mind. It's not just for journalists; anyone who wants to read it will appreciate it. If you use a press release service, they'll usually provide you with a list of keywords to help you write a good headline.

Add images.
Images are one of the most powerful ways to grab attention. In fact, studies show that people spend more than twice as much time looking at pictures than reading text. So make sure you add some photos to your press release. You can do this by uploading them to a photo-sharing site like Flickr, Picasa, or SmugMug. Or you can take a picture yourself using your smartphone.

Submit it to local news outlets.
If you're not familiar with how to submit a press release, check out our guide here. It's easy and free. Once you've submitted your press release, keep an eye on your inbox. Local media outlets will often contact you directly to ask for additional details. This is a good opportunity to share your story again and let others know what you're doing.